Archive for June, 2013

No non-electronic talking allowed during the movieI don’t usually bother with product surveys, but occasionally I’ll give some free data in an effort to steer companies to continue doing things I like. A recent but ominous example comes from fandango.com, who has a promotion running where you can get a free ticket (2-for-1) on Friday nights when using a Visa Signature credit card.

Survey question #4 gave a jolting update on our state of existence in the electronic age. The question was simple enough — I thought it even contained its own answer in the question, like Who’s buried in Grant’s tomb? But the potential answers opened my eyes to the new reality.

#4. How did you talk about the Visa Signature “+1 Movie Fridays” ticket offer?

Answer choices were …
  • Facebook
  • Twitter
  • Blog Post
  • Phone/Text
  • Email
While one might learn or share about this offer in many ways, it seems obvious that the only choice on this list that could be used for talking is the ‘Phone/Text’ choice. Although, like all other choices, that requires an electronic gadget.
In my case, I actually talked about the promotion the ancient way: in person, with spoken words, and without the use of electronics. I am now painfully aware that I am obsolete, a relic perhaps, and I need to make sure I’m never separated from my phone or other internet-capable device if I hope to do any of that ‘talking’ stuff in the future.

Strategy tip: Since the offer is only good once every 30 days with a given Visa Signature credit card, you should get several cards and rack up thousands of dollars in debt on each in order to get a free $10 movie ticket each week.


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